SEO
What is technical SEO?
Technical SEO is the practice of optimizing your website's infrastructure so search engines can efficiently crawl, index, and render your content. It covers site speed, crawlability, structured data, XML sitemaps, canonical tags, mobile-friendliness, and Core Web Vitals. Without solid technical SEO, even the best content may never rank.
Key Considerations
- Core Web Vitals (LCP, INP, CLS) are confirmed Google ranking signals
- Crawl budget matters at scale — clean internal linking and proper canonicalization prevent waste
- JavaScript-heavy sites need special attention — search engines may not render client-side content
- Technical SEO audits should run quarterly at minimum