Insights & Tech Founders
What makes a great startup pitch deck?
A great pitch deck tells a clear story in 10-15 slides: problem, solution, market size, traction, business model, team, and the ask. Investors spend an average of 3 minutes on a deck — every slide must earn its place. The best decks show, not tell: real metrics, customer evidence, and a defensible reason why this team wins this market.
Key Considerations
- Lead with the problem — investors need to feel the pain before they care about your solution
- Traction slides are the most scrutinized — real revenue or usage data beats projections
- Design matters more than founders think — a polished deck signals attention to detail
- The deck opens the conversation; it doesn't close the deal. Optimize for getting the meeting.