Domains
How do you value a domain name?
Domain valuation is driven by length, extension, keyword relevance, brandability, and comparable sales. Short .com domains command premium prices — one-word .coms regularly sell for six to seven figures. Tools like GoDaddy's appraisal, EstiBot, and NameBio (comparable sales database) provide estimates, but the real value is what a motivated buyer will pay.
Key Considerations
- .com remains king for commercial value — other extensions trade at steep discounts
- Brandable domains (short, memorable, easy to spell) often outvalue keyword-exact domains
- Comparable sales data is the most reliable valuation method
- Revenue-generating domains (with existing traffic or backlinks) carry a measurable premium