CRO
What is conversion rate optimization (CRO)?
Conversion rate optimization is the systematic process of increasing the percentage of visitors who take a desired action on your website — whether that's purchasing, signing up, or clicking through. CRO uses data from analytics, heatmaps, session recordings, and A/B testing to identify friction points and test improvements.
Key Considerations
- Small CRO improvements compound — a 1% lift across a high-traffic funnel is significant revenue
- Always test one variable at a time to isolate what's actually driving the change
- Qualitative data (session recordings, user interviews) often reveals more than quantitative data alone
- CRO is ongoing — there is no "optimized" end state