indexing
Everything filed under “indexing” — 3 pieces, newest first. A tag crosses the verticals; the pieces below may sit under any of them.
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SEO
The Canonical Tag Is a Claim About Identity
Most canonical bugs are not tagging mistakes. They are a site accidentally telling search engines that all of its pages are the same page — and the defaults in every framework make that the easy thing to do.
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SEO
Structured Data Is a Contract, Not a Checkbox
Schema.org markup is usually treated as an SEO garnish you add at the end. It is better understood as a set of machine-readable promises about a page — which means the interesting question is what happens when the page stops keeping them.
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SEO
A Taxonomy Is a Commitment, Not a Filing Convenience
Categories, subcategories and tags look like three flavours of the same idea. They are three different promises about permanence, and confusing them is how a site ends up with two answers to what a page is about.