Technical SEO
Crawlability, canonicalisation, rendering and the infrastructure decisions that decide whether a page is eligible to rank at all — before a word of it is written.
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SEO
The Canonical Tag Is a Claim About Identity
Most canonical bugs are not tagging mistakes. They are a site accidentally telling search engines that all of its pages are the same page — and the defaults in every framework make that the easy thing to do.
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SEO
A Taxonomy Is a Commitment, Not a Filing Convenience
Categories, subcategories and tags look like three flavours of the same idea. They are three different promises about permanence, and confusing them is how a site ends up with two answers to what a page is about.
One rung up
Technical SEO is part of SEO
The vertical carries everything filed under it — writing, the upcoming events on the radar, and the answers — on one page.