Ecommerce
What is headless commerce?
Headless commerce decouples the front-end presentation layer from the back-end commerce engine. The storefront communicates with the commerce platform via APIs, giving you complete control over the customer experience without being locked into a platform's templating system. This enables faster performance, multi-channel selling, and custom UX that traditional platforms can't match.
Key Considerations
- Best suited for brands that need custom experiences beyond what Shopify themes offer
- Requires front-end development resources — you're building and maintaining the storefront
- Platforms like Medusa, Saleor, and Shopify Hydrogen make headless more accessible
- The complexity cost is real — evaluate whether your business actually needs this flexibility