Writing & Content
What is content velocity and does it matter for SEO?
Content velocity is the rate at which you publish new content — typically measured in pages per week or month. It matters for SEO because consistent publishing signals topical authority to search engines, creates more indexable pages, and generates internal linking opportunities. But velocity without quality is counterproductive — Google's helpful content system penalizes thin, low-value pages.
Key Considerations
- Quality and velocity aren't opposites — the goal is sustainable production of genuinely useful content
- Topical clusters benefit from velocity — covering a topic comprehensively requires volume
- Diminishing returns kick in when you're publishing faster than you can maintain quality
- Content audits should accompany velocity — prune underperformers, don't just add