Why Your Landing Page Isn't Converting (And How to Fix It)

You are driving traffic to your landing page but conversions are flat. The problem is rarely the offer — it is almost always the page experience.

The number one killer: slow load times. Every additional second of load time drops conversion rates by roughly 7%. Compress images, defer non-critical JavaScript, and test on throttled connections.

Social proof placement matters more than quantity. One specific testimonial with a real name and photo near your CTA outperforms a carousel of anonymous quotes.

Finally, simplify your form. Every additional field reduces completions. For lead generation, name and email is usually enough.